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The allure of Hampstead, with its stunning architecture, bespoke houses, indulgent mansion flats, cobbled lanes, tree lined avenues, fantastic boutique shops, cafes and restaurants, celebrity residents and 791 acres of the fabulous Hampstead Heath, arguably makes it the most prestigious of London’s high-brow postcodes.

View from Hampstead Heath, NW3

But what really makes NW3 so high-end and, how does the NW3 postcode command such a premium in property prices?

Since the 18th and 19th centuries, actors, playwrights, artists of every genre, émigrés, avant-garde ‘misfits’ and business tycoons have been drawn to Hampstead as a place where they felt valued, esteemed and respected for their work and ideals. A nostalgic affection for such individuals has fostered a desire to belong to this set and ever since, countless generations of artists, including Agatha Christie, John Keats, Henry Moore and Dame Judy Dench, have been lured to Hampstead.

The vast wealth of this prized neighbourhood is fuelled by the number of high profile residents that call home to residents such as Sting, Helena Bonham Carter, Boy George, Stephen Fry and Liam Gallagher.  A lust for life amongst pop idols and film stars has seen competition for property burgeon, and as a result, property prices in the area are increasingly high.

So aside from this nostalgic connection to Hampstead’s avant-garde past and current Hollywood allure, what else is key to its popularity?

Hampstead has a unique, chic character and style, luxurious local amenities and an unbeatable location.  Its centrality in zone 2 of the Underground network is a big plus. Residents of NW3 have access to three different tube lines (Metropolitan, Jubilee and Northern lines), as well as a host of bus and national rail services.

Perhaps it is its iconic patch of countryside, Hampstead Heath, that rises high above the London skyline? Hampstead Heath does after all offer residents and visitors 791 acres of public parkland, beautiful views and the well-known heath is a celebrity in its own right, having featured in countless films and TV shows.

But the heath’s A-list status is also born of its versatility. It hosts concerts, plays, festivals and community get-togethers as well as family picnics, romantic proposals and has parks perfect for ball games, walking paths and even its own racecourse.  It is also the location of a number of museum houses that remain crucial to preserving British history.

These are great characteristics and genuine reasons why buyers willingly pay a higher price for property in Hampstead. But something else makes Hampstead so esteemed.

Hampstead is prestigious, purely because it always has been. It now has more millionaires within its boundaries than any other area in the UK* and because its people uphold the traditionally glamourous image, Hampstead will continue to impress for years to come.

Hot Property:

Rosslyn Hill - Luxury Apartments in Hampstead

Rosslyn Hill – Luxury Apartments in Hampstead

Luxury apartments for Sale on Rosslyn Hill

Rosslyn Hill, which adjoins the south of popular Hampstead High Street, has long been an affluent and glamourous residential area of NW3. At number 2 is a beautifully presented former Georgian hotel.

A two bedroom garden flat is on offer in this block for £995,000. Alternatively the two bedroom penthouse, with study, is available for £1.45m.

Contact Residential Land for more information on this and other prime central London property: 020 7408 5155 or visit www.residentialland.com